Real Estate Agent Poses in Bikini on Billboard


Long Beach real estate agent Wendy Heath decided it was time to spice up her real estate advertising so she's running a billboard on which she appears, wearing a bikini, with her dog, who asks in a thought bubble, "Got Milk?" "Got Real Estate?"

While Heath loves the board, her real estate company, First Team, predictably, does not. First Team Manager Rich Rector was not pleased. "It is absolutely not something that First Team can be a party too. It is totally unprofessional. Would you look at this billboard, and ask, 'Is this the person you would want to represent you in the biggest purchase of your life?" Come on, Rich, live a little.

Written by Steve Hall    Comments (6)     File: Outdoor, Strange     May-12-05  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines


Well, a few clarifications:
* The ad says "Got Real Estate" not "Got Milk"
* You can see a photo of the sign in the link included in the post

...and, if you're interested, check out my suggestions for a new approach to billboards at

Posted by: chris on May 12, 2005 02:57 PM

Interesting. Thanks, Chris. There was no pic on that story earlier today. I'll update my post. I guess either I screwed up or they had the "got milk" thing wrong this AM. Thanks for the heads up.

Posted by: Steve Hall on May 12, 2005 04:31 PM

I live in Long Beach so I've received one of her mailers previously. I'm not surprised she's resorted to this ad, based on the direction of the earlier one which was "inspired" by the Long Beach Grand Prix weekend. Silly.

Posted by: Barry Zuckerkorn on May 12, 2005 04:45 PM

Well, it worked. She is now the best known real estate agent in Long Beach.

Posted by: M. Geraci on May 12, 2005 07:10 PM

Only in the land of "fruits & nuts" do you see this type of behavior.

Posted by: arcticblueice on May 13, 2005 06:56 AM

Absolutely worked. There's no such thing as bad publicity anymore...

Posted by: Scott Wiles on August 11, 2005 02:22 PM

Post a comment