Skywriting Goes High Tech


While we're sure this technology's been around for a while, it's exciting to see it in use. Over the Preakness in Baltimore May 21, five planes delivered precise puffs of smoke to form the Geico logo. Commenting the planes looked to be computer controlled flying wing to wing, flickr user spike55151, who took this picture, dubbed the skywriting dot matrix clouds.

by Steve Hall    May-23-05   Click to Comment   
Topic: Outdoor   

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Yes, they've been around a while. I remember seeing them in California in the early 90s.

Posted by: Nathan on May 23, 2005 4:24 PM

Better check the altitude of those letters.....the FAA says space is illegal to market from. A new division of the government...advertising altitude unforcement agency

Posted by: kab on May 24, 2005 7:08 AM

No wonder GEICO's rates are so bloody high

oh, I digressed.

This is very interesting. Currently, one has to wonder about not only the FAA position but the Homeland Security and environmental implications as well.

Posted by: poly on May 24, 2005 3:58 PM

What a worthless investment....fitting for a worthless company

Posted by: Cas on May 24, 2005 4:34 PM

I do think this is an interesting medium, though I'm sure that the writing is completed by a machine towed by the plane.

I've got some marketing ideas for messaging, response, and tracking (as well as how to leveage text messaging and cell phones for immediate and measured response) on my marketing blog

Check it out and rip me apart in your posts!


Posted by: Chris on May 27, 2005 6:00 PM

can anyone tell me a company that well sky type a message in the air for me over huntington beach pier in calif please reply thank you

Posted by: mark on July 14, 2005 9:37 PM