Technology Campaign Aims to Calm Nerves

In the face of all those high profile, overpriced, try oh-so-hard to be oh-so-cool consumer television campaigns, business to business print campaigns usually get about as much attention as an agency traffic manager. We're doing our part to change that by highlighting a recent print campaign for Tekelec, a telecommunications solutions, network performance management technology and value-added applications company. Oh yes, there's only a few in the world who even know or care what that means but without this type of company, there'd be no functioning networks over which to have that elicit online affair or, on a more more utilitarian note, check email.

With the tagline, "Tools For What's Next," the Tekelec print ads speak to the fast changing world of networking and the company's nimble approach to helping companies react to and plan for fast approaching technologies such as GPRS, 3G, VoIP, IPTV, SIP, LNP, CALEA and IMS. Don't stretch your brain muscle too much, we worked in tech advertising a long time and we still don't know what some of those terms mean. The point of the campaign is that Tekelec does and they're riding the technology wave right along with you. Work was done by Hanft Raboy & Partners. You can see the full sized ads here, here and here. (They're PDF's)