VW Polo Promoted With Ice Sculpture


In an intriguing street marketing stunt, a giant ice sculpture (or ice covered frame) of a VW Polo was placed in a street in London to, seemingly, promote the power of its air conditioning. Not unlike how the Suicide Bomber stunt promoted (un-officially, of course) the vehicle's toughness

by Steve Hall    May-19-05   Click to Comment   
Topic: Guerilla   

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Sorry to be a pain... but this stunt dates already from last year. A bit late to cover it now ;-)

PS : I'm still looking forward to receive my adrants, every day!!!

Posted by: Andy van HAssel on May 23, 2005 3:17 AM

Point taken. Gratitude accepted:-)

Posted by: Steve Hall on May 23, 2005 8:54 AM

This explains why sales are so cold

Posted by: kab on May 23, 2005 6:20 PM