Maryland Lottery Continues Tease And Reveal Strategy


After teasing us for a month, it's nice to get at least a bit of gratification after only sixty seconds. While sixty second gratification isn't always a good thing, in the case of the Maryland State Lottery, who brought us the elaborate Bovine United mystery, a fast finish can be quite pleasurable. Especially when really bad, mock German band, "I'm So Hot," videos are involved. Created by Eisner Communications, this :60 spot allows us to wallow in the absurdity of a wannabe band for 55 seconds before we are relieved to learn they've been put out of their misery by the Lottery's "The Hot Family game.

In this week's Ad Age TV Spots of the Week, we're also treated a kooky, War of the Worlds-like spot for a new game, "Destroy All Humans"; an annoying bug dying on behalf of a pest control company that has a frog as its mascot (you can't make this stuff up); more ridiculous attempts to make Buick cool; a Trojan condom commercial that drags out the HIV card; Lance Armstrong causes an entire town to go fitness crazy for a fitness center and, finally, a fan that pushes a TV off a piece of furniture because Poliflor Furniture Cream With Teflon creates such a slippery surface. A furniture polish that breaks TV's is a good thing? That "I'm So Hot" German band needs the fan more than the TV does.

by Steve Hall    Jun- 6-05   Click to Comment   
Topic: Commercials   

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Also like the bovine conspiracy campaign, Maryland Lottery has set up a subsite for Überstüd with a full 60-second version of the video and an MP3 of the song ... At least this time they didn't have the members of the "band" wandering around College Park.

Posted by: T. Carter on June 6, 2005 12:26 PM

LOVE THIS SPOT! I live in Baltimore and man does it snag your attention...they MD lottery has a fantastic campaign going! Keep up the GREAT work gang!

Posted by: John Boy on June 6, 2005 2:13 PM