Snapple Guiness Record Attempt Floods Union Square


Today, Snapple attempted to break the existing Guinness World Record for the "World's Largest Ice Pop" by building a two and a half story, 24-feet tall, 5-feet wide and 5-feet thick, 20-ton kiwi strawberry-flavored, edible Snapple on Ice pop in New York City's Union Square. Unfortunately, it's a bit hot today for anything to stay frozen for long so there's Snapple juice running all over union square north. Reportedly, it stinks to high heaven and the cops have been called in as well as the fire department. The Guiness Book of World Records was there but all they got were pictures of melted Snapple all over the road.

Our man on the street, Bucky Turco, reports "a very angry, but cute promotion girl who was supposed to tell people to 'watch their step' as they cross the Snapple river instead was telling me, 'Cant you ask me before you take my picture.' My response, 'can you not wreck my streets with a big smelly ice dildo?'"

See the insanity here in our photo album of the event.

UPDATE: Brilliance prevails from the mouth of Lauren Radcliffe, Snapple spokeswoman on the scene, who told Newsday, "Maybe we should have done it on New Year's Eve."

And, just so it's clear who reported this story first :-)

by Steve Hall    Jun-21-05   Click to Comment   
Topic: Promotions   

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hahaha yeah i was there and it was a little amusing watching people sorta slip and get angry by union square. snapple's PR ppl are going to have fun for the rest of the week

Posted by: Julie on June 21, 2005 5:27 PM

It made NY1 News... Sorry Steve, no credit for Adrants.

Posted by: bucky on June 21, 2005 8:25 PM

I walked by later in the day when everything had dried up. Dogs were having a field day because the asphalt smelled so delicious.

Posted by: Brian on June 22, 2005 12:53 PM

Does anyone know who helped Snapple with this? Was it one of their agencies and if so who? thx.

Posted by: JT on June 22, 2005 1:04 PM

I can tell you it was all carefully planned out. Do you think everyone would be talking about it if the stunt had been successful? Huh? Huh?

Posted by: Bruno on June 22, 2005 5:34 PM

No way... I was there. They did not plan this at all. I am a firm believer in all press is good, but when it comes to the bluechips or the soccer mom brands, this not good. although i have to give respect to Deutsch for re-spinning this as not so bad. No way in hell would they have been smart enough to plan this!

Posted by: bucky on June 22, 2005 6:00 PM

Great example of lack of planning.

Posted by: L Tolbert on June 23, 2005 3:53 PM

Talk about reporters trolling blogs for ideas. Bill Hoffman from the NY POST must have seen my comments on Gothamist and decided to write this piece:

My comments on Gothamist were:

At least they wrote their own account. It appears the Snapple press release went out last night since it offers a cleaner and less chaotic version. Gotta love this simplification:

The world-record-attempt event wasn't a total loss, though.

Kids who gathered to watch got free ice pops from Snapple


Posted by: bucky on June 23, 2005 4:03 PM

This is the STUPIDEST promotional stunt that i've ever heard of...serves them's melting!

Posted by: Jessi on June 23, 2005 7:57 PM