Stoli And Absolut Mingle At Bus Stop
Adrants reader Bucky Turco, spotter of all things advertising, points out the odd juxtaposition two advertisers can find themselves in when the medium they use does not naturally provide exclusivity. Turco explains, "I was walking on east 14th St. and 3rd Ave. when I happened upon this bus stop. On both sides of the same stop were vodka ads, one for Absolut, one for Stoli. Not only were both vodka ads, but both we're for their new lines of Peach vodka. And another interesting twist was that both ads had polar-opposite creative: Absolut pushed for a tropical and bright feel, and Stoli for an arctic and monotone feel."
by Steve Hall Jun- 8-05 Click to Comment
The must be off their "Effen" heads. Geddit? Eh? Eh?
What is the tonic for such sloppy media placement? Should the agency's fees be garnished? If I was managing these brands, my diaSTOLIc reading would be SKYY high. I'd shake things up a bit and really stir the pot by firing a few shots at the media buyer. I'd have him demoted so fast that he'd have to trade his BMW for a sCIROCco.