Tassimo to Sponsor Martha Stewart Apprentice, Bums Not Welcome

Worthy of Martha Stewart?

While walking to work a few days ago in New York City, one of our informants, while on his way to his favorite coffee shop, Soy Lock Club near Jane and Greenwich, noticed the place had been transformed into something called the Tassimo Bar. After taking a few pictures of the crowd and noting the presence of earpiece-clad production assistants, it became clear this was more than your typical marketing promotion. As it turns out, he was told by one of the less guarded PA's, "This is a segment for the Martha Stewart Apprentice Show." So, it seems, Tassimo will be one of the product placement sponsors for an episode of the show.

As our informant left the "Tassimo Bar," having grabbed his free coffee and macaroon, he noticed a bum walking out with a cup of coffee and snapped a picture capturing the odd juxtaposition of a hipster wannabe promotion with a man that just looking for something to drink. As soon as he took the picture, he was swarmed by a "mob of women with ear pieces," one of which barked, "Sir, I need you to erase that image you just took." It seems the Martha Stewart PA's didn't want their pristine scene tarnished by that of a poor guy just trying to get something to drink. Oh, the horror! The Martha Stewart brand tarnished by a bum. We look forward to the Donald Trump voice over-like disclaimer for this episode which will read, "Despite previous negative publicity, Martha Stewart nor Tassimo harbor any ill will toward the homeless and are pleased to announce the founding of the Martha Stewart/Tassimo homeless coffee fund which will support the caffeine needs of New York's homeless population."

Wallow further in the drama, including images of the PA attempting to block the camera, in this image gallery.

by Steve Hall    Jun-10-05   Click to Comment   
Topic: Promotions   

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Is that guy really homeless? He looks much more well dressed than most bums I've seen. Hell, he looks better dressed than I do on laundry day.

If he is homeless and has managed to get clothes that clean, good for him.

Posted by: Justin on June 10, 2005 11:31 AM

Interesting to see a contemporary twist on that old influence-peddling trick church leaders played on the populace in days past. The church leaders of old worked hard to turn poverty into a virtue. Today's moralizing Left are working hard to make those they deem "poor" appear virtuous. As the French say, come ca change, c'est le meme chose.

Posted by: Paulette on June 10, 2005 11:52 AM

That is not a homeless guy, it is Antonio Banderas incognito. Easier to to dress like that as no one would approach you. The hair and beard are too synthetic looking. Anywho, Metro cafe has better and cheaper coffee in NYC. More homeless friendly.

PAs think the rest of the world is stupid. Homeless are (sad to say) a part of the cityscape. If you try and hide it, it just makes the show look less real. That City has a heartbeat and not just from people making 100k+ a year.

Posted by: Tim on June 10, 2005 12:58 PM

that bum TOTALLY looks like richard gere.

Posted by: patrice on June 10, 2005 1:24 PM

In return for all this free publicity - Martha should give that bum a makeover. He is the next "real" model.

Posted by: anon on June 10, 2005 1:55 PM

Typically Martha Stewart...

Posted by: Pamela Hawkins on June 10, 2005 2:32 PM

You're all wrong. It's Michael Palin dressed up as the guy who says "It's...." at the beginning of a Monty Python episode.

Posted by: Stevie on June 11, 2005 8:34 AM