Boston Globe Launches New Section


This week, in yet another effort to save sagging circulation figures, The Boston Globe Launched Sidekick, a new, tab-sized section billed as "your guide to a better day." The section will be inserted in the main paper appear Monday through Friday. The section will include an enhanced television review section, more comics and puzzles and an interactive feature which will publish reader-submitted content, including pictures and message board commentary. Capitalizing on the poker craze, Sidekick will feature two poker columns. The section is being distributed within half priced editions of the Daily Globe in an obvious bid to build readership and subscriptions for the main daily.

Earlier this week, the Sidekick was promoted with a bit of street distribution activity. Though in a completely different category, we have to wonder what T-Mobile and Danger, make of the Sidekick mobile device, think of the Globe's choice of name for its new paper.

by Steve Hall    Jul-14-05   Click to Comment   
Topic: Newspaper   

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What did Suzuki (makers of the oft-rolled-over Sidekick Micro-SUV) think of T-Mobile naming their device Sidekick?

Posted by: John W. Kennedy on July 14, 2005 2:18 PM

Good point, John.

Posted by: Steve Hall on July 14, 2005 3:28 PM

Yeah, and what did Batman call Robin?

Posted by: Brian Bernier on July 14, 2005 8:51 PM

Don't kick the Suzuki Sidekick they won a bunch of tough truck contests, they turn on a dime and two drunks could turn one back on its wheels. What it has to do with a newspaper section beats me.

Posted by: Roy Coffman on June 10, 2006 6:29 PM