GAP Launches Dressing Room Viral


The GAP has created a site, called "Watch Me Change," on which visitors can play dress up and dress down with virtual models whose body size, facial features and clothing can be customized to suit an individuals taste. The model then does a little strip tease, goes in the the changing room and emerges, dressed as the chosen clothing. Of course, it has the whole send to a friend thing so we guess we have to call it a viral of sorts. It's mildly entertaining.

by Steve Hall    Jul-22-05   Click to Comment   
Topic: Viral   

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Lands' End did something like this around 2001, except for the striptease part.

Posted by: Rick Bruner on July 22, 2005 3:49 PM

What a horrible site. Navagation through the clothes is horrible and the graphics are really poor too. One step up from Atari. Good idea. Poor execution.

Posted by: Brent on July 22, 2005 4:23 PM

A thunderbolt of lighting should strike the client who let let this through. Or at the very least God himself/herself should come down and shake the hand of the creative who sold it through.

Posted by: Paul on July 22, 2005 7:44 PM

Wow - someone is still stupid enough to do a site in Shockwave. the idea is lame, the site sucks and it takes way too long to load. I'm now convinced that CPB had *one* good idea with the chicken and now they have carte blanche to flood the internet with crap like this.

Posted by: Crappy on July 23, 2005 6:28 PM

what a waste of time.... can't spot anyhting good.

Posted by: Chris De La Rosa on July 24, 2005 2:35 PM

My question is am I supposed to immediately associate the blue square on the door with Gap? Talk about horrible brand implementation. The only way I knew it was Gap was the extremely quick glance I got at the bottom of the screen and because it was said here. I agree that it was a cool concept but horribly executed. And that dance was lame.

Posted by: instantpop on July 24, 2005 4:02 PM

I was disappointed that they didn't try to bring more product education into it. At least give me a tiny blurb about what clothes I'm choosing...

Posted by: John on July 25, 2005 9:07 AM

Did Crispin really do this?

Posted by: Sab Shimono on July 25, 2005 9:56 AM

Ding Dong! Crispin's dead! Hahahahaha! P3wned! Joo R teh suck! Can we stop sucking those one-trick ponies off now?

Posted by: Voice of Reason on July 25, 2005 12:05 PM

I actually think its pretty cool. My whole office has been playing with this all morning making fellow co-workers strip for us.

Posted by: Mike on July 25, 2005 2:45 PM

Who is this for?
Eight year olds?

Posted by: KRank on July 26, 2005 2:39 PM

Are you guys kidding me? This thing is awesome. I just made a perfect rendition of George Bush and sent it to all my right-wing friends.

Posted by: David Ogilvy on July 26, 2005 4:24 PM

How many times can you beat a dead chicken?

Posted by: Baby on July 26, 2005 6:26 PM

There's no fuel behind this...make it stop.

Posted by: Rover on July 26, 2005 6:29 PM

Come on! Gap copying a tool created by Lands End years ago?! And who owns Lands End now?
Nuff said.

Posted by: Vavs on July 27, 2005 8:42 PM

you can see some cellulite when you make the chick really fat though. That's cool. And her breasts wobble in a somewhat alluring fashion when in plump mode. Otherwise poor.

Posted by: Mcthingy2 on July 28, 2005 6:12 PM

WOW - some serous PP envy about Crispin.

This is over the top funny and viral - too bad most of the folks here on Adrants dont have the balls to sell their clients on some creative that works.

even if they ever failed in one of their camaigns, they can sleep at night knowing theyre not pushing crap

Posted by: Merick on August 15, 2005 6:59 PM

I guess it really was no good.. it's not the anymore in any case

Posted by: Rebecca on November 16, 2006 11:26 PM

u guys suck!!!!!LOL

Posted by: Veronica on March 24, 2007 6:14 PM