ICON Advertising Signs Ad Sales Deal With Marvel

ICON Advertising Solutions, an online ad sales company has signed a deal with Marvel.com, the online division of comic giant Marvel Enterprises, Inc., under which ICON will act as an online ad sales representative for the interactive division of the entertainment company.

Marvel.com features interactive information and activities for many of Marvel's comic book titles and characters such as Spider-Man, The Fantastic Four and The Incredible Hulk. Marvel.com claims reach of 18 million impressions to 750,000 monthly unique users, mainly in the male teen and young adult demographic.