James Lipton Does DCShoes Commercials


Spoofing his persona and conducting mock interviews with DC Shoes athletes, James Lipton appears in 18 commercials for the apparel and shoe company. The campaign, created by LA-based 72andSunny, is airing on MTV, MTV2, ESPN and ESPN2. Along with Lipton, skateboarder Danny Way, BMX rider Dave Mirra, motocross rider Travis Pastrana, snowboarder Travis Rice, surfer Bruce Irons, and street skateboard icon Rob Dyrdek appear in the series.

The spots, shot semi-unscripted, are just odd enough to be engaging bringing together two, seemingly, unrelated entities from very different backgrounds making for a funny, culture-clash campaign. The spots can be viewed on the DCShoes website.

by Steve Hall    Jul-27-05   Click to Comment   
Topic: Campaigns, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Awesome. Just because it's Lipton and Bruce Irons. Lipton. Hilarious.

Posted by: tis on July 27, 2005 5:50 PM

It is funny to see the juxtoposition of the abstract/reflective nature of art and entertainment to the visceral/immediate nature of "extreme" sports.

the mirra and dyrdek ones are good. DC is a solid company.

Posted by: anon on July 27, 2005 6:03 PM

Not brilliant. Phoney. The real skate kid bball tricks was big thinking. This is throwing money at the screen.

Posted by: KRank on July 28, 2005 9:59 AM

Yawn. More athletic shoe noise. who cares?

Posted by: billy bernbach on July 28, 2005 1:12 PM

clever, but how many of DC Shoes' customers watch Inside the Actor's Studio or even know who James Lipton is???

Posted by: Matt on July 28, 2005 1:29 PM


Posted by: Nick Mathisen on July 28, 2005 5:29 PM