Models to Live Inside Times Square Display
Pretty soon some marketer is going to find a way to hover a block-sized, holographic mega-ad in the middle of Times Square but, until then, we'll have to settle for a three story perfume bottle in which, for two days, models and celebrities will live, party and kanoodle in front of onlookers. It's all to promote Calvin Klein's CK One fragrance. The display will be unveiled next Tuesday, July 19.
The work is the brainchild of buzz marketing firm Mixed Marketing head honcho Luanne Calvert and Calvin Klein;s in-house agency, CRK Advertising.
by Steve Hall Jul-15-05 Click to Comment
Ugly. Most have cost a lot.
Can't get something that ugly and lame for cheap.
OK, Jasmine, you get to purge. Yes dear, all night because I know you've got a show next week and I take care of my girls. Roshanda, the heroin is over here. Make it last bitch. And tie it off with the CK pantyhose alright? Brand synergy is key here. Brand...oh forget it you stupid whore. Raoul? You get to dry fuck Marco. And then move on to sucking Jasmine's toes as she purges. Amber? You just lie there acting bored like normal. Amber? Amber? Oops, Amber is dead. Gelatto, have Ford send over another Amber.