News Flash: CPB Launches BK Microsite!


It's a microsite! It's a microsite! It's a CPB microsite! Everybody look! Everybody drool in awe! Everybody bow to the masters of deck! Yes, Crispin Porter & Bogusky has launched another site for Burger King that follows the chicken theme. This time, the chickens are a heavy metal imitator band, called Coq Roq, dressed in chicken masks who sing about Burger King Chicken Fries. We know it's cool because it's, like, so ironic and snarky and weird cool stuff too. And, it has ringtones! Yes, you heard it here first, ringtones! And music and a gallery, and...something new...a message board! OK, enough of that. We did kinda like it what with all the hot, chicken head groupies and KISS-like, head banging antics.

See...we didn't even make a cock rock joke. Oops...sorry.

by Steve Hall    Jul-26-05   Click to Comment   
Topic: Online   

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[Yawn.] CP&B are playing themselves out.

Posted by: young adult male on July 26, 2005 12:05 PM

Quick to rise even faster to fall...

Posted by: Alex Bogusky on July 26, 2005 12:11 PM

Crisp 'n
Bogged down.
(the King bobble head toy is nice 'tho.)

Posted by: KRank on July 26, 2005 12:55 PM

Man this is some weak shit here.

Posted by: Suck on July 26, 2005 1:37 PM

Anyone seen that CP&B broke up with Gateway today? I bet you an order of those nasty chicken fries that Crispin had some inane "cow tipping" viral site, and Gateway was still left wanting to know how the agency planned to actually sell computers.

Posted by: young adult male on July 26, 2005 1:49 PM

that is the coolest site i have seen in a long time. CP+B rules!

Posted by: markham cronin on July 26, 2005 2:49 PM

Uh- is there a link to this somewhere...?

Posted by: David Esrati on July 26, 2005 3:25 PM

Markham Cronin? Talk about a blast from the past. You, my identity-appropriating friend, score a 9.7 on the Dennis Miller Obscure Reference Meter.

As far as Crispin is concerned, who cares? I just wanna know what the deal is with that associate creative director who looks like Napoleon Dynamite. Damn, that dude is freaky!

Posted by: Sab Shimono on July 27, 2005 9:40 AM

With the loss of Molson, Gateway and the release of the heinous Coke Zero ads, I'd say CPB is going downhill fast. This stupid site only confirms it.

Posted by: JohnHogan44 on July 27, 2005 10:33 AM


Look, I have no love for those self-promoting showboats at Crispin either, but writing them off is wishful thinking. They only "lost" Molson because the company merged with another brewer and they resigned Gateway.

Yeah, "Chilltop" sucked -- and the Victoria's Secret site was limp and that Earthlink "Heroes" ad that seems to be in every other magazine these days isn't even worthy of, say, a Y&R.

But as much as you or I may be loathe to admit it, they still do an extraordinary amount of exceptional work. Maybe not quite as much as the hype would have it, but they're still knocking it out of the park more than most agencies these days.

Yes, they seem like obnoxious, arrogant publicity junkies. But those who automatically bash them out of some sort of twisted Pavlovian reflex are just as wrongheaded as those who instantly lavish praise upon everything they do.

Besides, when all is said and done, it's just freakin' advertising for God's sake. It's not like it's really that important.

Posted by: Colonel Klink on July 27, 2005 11:05 AM

I only have one question. Why should I actually put that chicken shit in my stomach?

Posted by: Kurre Burre on July 27, 2005 11:26 AM

This is really funny and engaging content. Punk songs with lyrics like 'shake your lean white meat'. This "microsite" has balls and character. And a ghetto blaster that goes to 11 ... that's one louder than 10.

Granted, it's selling processed chicken crap to put in your stomach and help you die faster, but ultimately, I think BK is inifnitely cooler than McDonalds as a result.

Posted by: not the real me on July 27, 2005 12:07 PM

Down with Crispin Porter! Someone should start a petition to stop them from making more of these sites.

Posted by: Crispin on July 27, 2005 2:40 PM

How much you wanna bet all those positive comments came from people who work at Crispin? There is nothing noteworthy about this. If McCann did it, we'd all be trashing it.

Posted by: Jim on July 27, 2005 5:43 PM

Oh yeah Klink,
"Besides, when all is said and done, it's just freakin' advertising for God's sake. It's not like it's really that important."

HAaaahahahahahhhaaa Tell that to Bogusky.
Coqroc still is pretty lame.

Posted by: Cocteau on July 27, 2005 9:59 PM

I'm not necessarily a CP+B fan. I'm as sick of seeing Alex's smug grin on the cover of Creativity as much as the next guy. But we can't deny they have done some excellent work. Excellent. Mini -- genius. However, every damn spot they've ever done for BK sucks. Every ounce of that work makes me want to leave the business. It's something, for something's sake. If the CD's there would just have a big ol' circle-jerk and get over themselves, perhaps they could clear their heads and remember something we all know -- they're talented. Let's see some evidence of it.

Posted by: Ronan Doyle on August 6, 2005 3:10 AM

ok, this microsite is excellent. I recently a) discovered this site, and b) got a glimpse at some of CPB's work.

They're on the right track. This is just the beginning of "new advertising" and while the folks at the bigger agencies are sitting around writing this off, much like they're going to, this and more is gonna come up behind and bite them in the ass.

I only speak from the sidelines as a student, designer and researcher of innovative trends in advertising, marketing, design, and much much more.

I'm looking at their target audience from the ground level, and they're eating this up like popcorn.

Posted by: George Pariseau on August 6, 2005 10:07 PM

I am proud to live in "one nation under chicken fries".

Posted by: Mr. Chic on August 8, 2005 7:35 AM

"With the loss of Molson, Gateway and the release of the heinous Coke Zero ads, I'd say CPB is going downhill fast. This stupid site only confirms it."

Gateway is a crappy client. Coke Zero was a swing-and-a-whiff for CPB (perhaps their first). Molson was just one of those things -- the work they did was stellar.

But grabbing half a billion in accounts in one week is not "going downhill fast."

Posted by: yap on September 8, 2005 10:08 PM

Tommy did anal in that movie.

Posted by: tobafat on July 12, 2006 10:15 AM