Clothing Retailer Uses Sex Education to Sell Clothes


A small Michigan agency, named Hawairish because one of the partners is Hawaiian and the other Irish, has done some interesting work for local clothing retailer, Incognito which speaks to the importance of the now for teens.

Agency partner Ty Hutchinson explains the work thusly, "We know what teens think. One wrong move could end their life as they know it. Whether it be a parental embarrassment, dating the wrong person, being seen on the wrong side of the lunchroom or wearing the wrong fashion. It really was a simple solution for us - agree with them. This is an important time. In fact, every other stage of life sucks. The result is edgy but right for the audience."

The creative was produced as in-store posters and a website will be launched in the near future. A second version of the poster can bee seen here.

Written by Steve Hall    Comments (3)     File: Poster     Aug-13-05  
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this is fabulous. Bold and creative.... thank you for taking on this issue.Just when I was beginning to think that no one in the retail world was willing to support young people's right to know information... I would love to talk to this agency/and/or the client. Barbara Huberman, RN BSN MEd

Posted by: barbara huberman on August 15, 2005 11:00 AM

the guy in the guy version is supposed to be attractive? Bling? Bling with several i's? Because the girl is cute, but the guy looks like he just threw on clothes to go to the 7-11 for some funyuns (having discovered, of course, that cheetos turn his weiner orange.)

Posted by: MisChef on August 15, 2005 01:55 PM

When are we going to learn that the "evolution" idea is not creative any more?

Posted by: Ben Thoma on August 15, 2005 02:19 PM

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