Dead Guy In Trunk of Cab Promotes 'Sopranos'


While we seem to think we have seen this stunt before, it's still a very attention getting advertising tactic. To promote HBO's Sopranos, BBDO, we're told, placed life-like arms hanging out of a few cabs. New or old, we still think it's a great piece of advertising.

Written by Steve Hall    Comments (6)     File: Guerilla     Aug-21-05  
Advertising Jobs

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

ad:tech Conference Headlines


Um, yeah, great -- until some poor unsuspecting sap visiting from Duluth sees it and has a heart attack. Or when some startled motorist plows into another car - or a crowd on the sidewalk. Or when the already overworked police are flooded with calls about a corpse in a cab. Yeah, that'll be a million laughs. Hope HBO and BBDO are prepared for the inevitable lawsuits.

Posted by: John Gotti on August 21, 2005 07:52 PM

I'm just curious as to how these cabbies drive around with their trunk propped open. What is they need to run out to Laguardia or something? Are they using bungie cords? Cool idea though.

Posted by: Bucky on August 22, 2005 10:58 AM

Great idea -- but those photos look like they were taken a while back. Say, late winter; check the scarves.

Posted by: Herman on August 22, 2005 11:50 AM

Yup, which is why we think we've seen it before and may have been to promote season 5, not the upcoming season 6.

Posted by: Steve Hall on August 22, 2005 12:32 PM

Called BBDO today. They deny they are running this campaign - the client turned it down. I think this is old news as some have suggested.

Posted by: David Brabyn on August 22, 2005 11:03 PM

Very old news.. very old..


In perhaps the fastest growing industry ever, one person
has made a name for himself as a leader and innovator. Pesach Lattin is the
publisher of the top newsletters in new media and online advertising, is one of
the inventory of many of the technologies and methods that have become standards
in the industry. He has been called many things, including a rabel-rowser, a
guru , an innovator and a watchdog but one things stays the same he is one
of the most interesting leaders and commentators in the online advertising
industry.  Marketing Sherpa, a leading marketing research publication called him
the most influential journalist in the online media for a reason.



Are Newspapers Realizing the Ad Value of Online Property? |
Guest Editorialist Peter Matsuo, President and CEO, adInterax

Local market advertisers will spend $3.9 billion in 2005 courting customers
online, a 46 percent increase from last year. And according to Borrell
Associates, a Portsmouth, Va.-based media research and consulting firm, forty
percent of that total - $1.25 billion - will be spent on newspaper Web sites.

Are Newspapers Realizing the Ad Value
of Online Property? | Guest Editorialist Peter Matsuo, President and CEO,



Posted by: Pace on August 24, 2005 09:48 PM

Post a comment