Godzilla Has A Hummer


In a new Modernista commercial for Hummer's H3, a rampaging, Godzilla-like creative tears through a city until she meets up with a robot-like creature. The two fall in love, Godzilla gets pregnant and pumps out a Hummer H3. Sweet. Other commercials in this week's Ad Age TV Spots of the Week include a long form commercial for Bon Jovi's new album, "Have A Nice Day," a Champ Sports/Adidas commercial that promotes the "flight control" of a sneaker with an in-sneaker pilot crew, Fat Joe becomes a pet psychologist for Boost Mobile, a Cadbury Schweppes commercial that portray Dr. Pepper as addictive as drugs, a NASCAR Nextel commercial that doesn't say much, Elmer's Glue "empowers creativity" similar to the way the current Windows campaign, humorously, "empowers" your life, an HP commercial that appears to glorify goofing off over paying attention in class and a Target commercial that, well, sells a lot of stuff Target-style.

by Steve Hall    Aug-29-05   Click to Comment   
Topic: Commercials   

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Posted by: sadim on August 29, 2005 4:55 PM

I just want to say that the commercial hummer has produced about the godzilla creature and the robot producing a monster truck is distasteful and disgusting.

Posted by: maryjlove on October 31, 2005 11:08 AM

I have seen this commercial several times and I still find it vulgar. Our society's minds are perverted enough without any new additions. What made you stoop to this level? The Hummer is in a class by itself and your designs are off the hook. Keep your integrity...those who can afford it will buy your cars without you producing such vulgar commercials.

Posted by: EdnaJDandy on November 28, 2005 1:45 PM

The monster commercial was awful. Your marketing need s serious work. I am very offended.

Posted by: Janay on February 6, 2006 9:47 PM

I own a hummer, however the commercial with the godzilla creature has totally turned me off.

Posted by: Tom on February 6, 2006 9:50 PM

Judging on the comments above, I think people take their Humvees (and possibly themselves) far too seriously - it's a large, heavy-duty military truck, more at home on a logging road then a boulevard. They're not Aston-Martins or Ferraris, but rather a TRUCK!

Posted by: Cleve on February 7, 2006 11:55 AM

first off, go to hell you hummer-driving losers. You were offended by the monster spot? What are you, a hummer-driving PETA activist? A gas-guzzling human rights worker? Go rap your lips around your hummer's taipipe. Once your done, head over to www.jenniferlovestherobot.com

Posted by: snip snap salzberg on February 7, 2006 3:23 PM

What's the problem here? A car born from Godzilla and a giant robot is fairly unexpected and kind of a nice message (strategically, anyway).

It's no Big Race (the soap box derby spot done by the same agency), but it's certainly not bad -- let alone offensive.

Now, the very idea of Hummer as a vehicle -- that's offensive. But take that up with Hummer, not their agency.

Posted by: bob gardinger on February 9, 2006 3:08 PM