Luxury Branded Toilet Paper Makes Its Mark


John Brock points us to a Radar piece on luxury toilet paper, how it's taking off in Europe and how may or may not in America. Granted the so-called luxury market - those folks who pay obscene amounts of money for luxury branded stuff when normal stuff would do just fine - is growing rapidly and Toilet Paper World President Kenn Fischburg says the notion is "not dissimilar from enjoying different kinds of wine, a chardonnay versus a cabernet," we're not buying it. No one wants to wipe their ass with a Gucci handbag.

by Steve Hall    Aug-18-05   Click to Comment   
Topic: Brands, Strange   

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Do they shit first and then fuck?
Or fuck first and then shit?
Any asshole that craves lux tp, deserves to have the crap kicked outta it.
pun intended.

Posted by: KRank on August 18, 2005 1:18 PM

Alas, as the owner of an all-black apartment (black walls, ceiling, floor and finishes), I saw the Radar piece and eagerly succumbed to the lure of Renova Negro black toilet paper (orderable online at - and check out the hysterical 'Toilet Paper and Pleasure' downloadable 12-month calendar while you're at it). Yes, there maybe one born every minute, but then I'd argue you're more effective in our industry if you're as susceptible as the next person to commercial lures. Toilet paper that matches my rather unusual decor - I'm all for it!

Posted by: Cindy Gallop on August 18, 2005 2:03 PM

All you have to do is look at the insanity of the rich and famous - lead by the likes of Paris Hilton and friends - and one can easily see Luxury toilet paper making millions. How about luxury toilet paper for pets?

Posted by: Bruce DeBoer on August 18, 2005 2:47 PM

Actually, that's exactly what I would do with a Gucci handbag.

Posted by: Ashley Meeks on August 18, 2005 3:18 PM

I think it just sums up in 3 words where our world is going...IN THE SHITTER!

Posted by: John Boy on August 19, 2005 9:40 AM

Well if you donīt think this works why even bother with advertising?

The purpose of advertising agencys nowadays is to find the target and scale it up!

Posted by: Tim on August 19, 2005 10:50 AM

You can buy Renova Black toilet paper here in USA at

Posted by: Fernando on May 10, 2006 12:06 PM