Old Navy And 'Cry Wolf' Do Horror Viral Thing


OK, there's just way too many things to do during our day to play check out every little viral campaign that comes our way so we're leaving it to you, Adrants readers, to tell us whether this new make-your-own-horror-movie viral for Old Navy is any good. In a similar vein, the upcoming movie, Cry Wolf, a horror flick, is also doing the viral thing. Treat it as a contest. Which one is better?

by Steve Hall    Aug-26-05   Click to Comment   
Topic: Viral   

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Talking about our "viral" campaign

Posted by: bruce on August 26, 2005 1:25 PM

I personally didn't like either of these. To me, they weren't a "true" viral campaign. I hadn't heard of either of these before hand. Isn't the point of a viral campaign to get the word out? The Cry Wolf game made no sense until the very end and the Old Navy movie thing took too long to create. The only way I would pass either of these on is to show others how poorly done the campaigns were.

Posted by: Deanna on August 26, 2005 2:32 PM

I agree, these are hardly "viral." None of these have they, "check this out, it's cool" aspect that would make me forward them to a whole bunch of people that don't care.

Then again, they do have the "I can't believe I just clicked that link and sat through that" aspect of being a viral.

Posted by: juls on August 26, 2005 5:32 PM

Anyone getting the idea there are way to many virals, and none are actually viral anymore?

Posted by: Pace on August 27, 2005 9:13 PM

I don't understand why deanna and juls are saying these aren't "viral" campaigns... I'd like to know WHY you think they aren't viral.

I agree that the Old Navy one is bad... But I actually like the Cry Wolf one quite a bit. I thought the game was really engaging, and I've already told a bunch of people about it, so it must be working.

What's more, I've seen the preview for the Cry Wolf film, and I know that this "game" is really tightly integrated into the plot of the movie...

Here's the point... anything and everything can be a "viral" campaign. Because viral is nothing more than what happens AFTER someone plays a game or watches a video clip or visits a website.

And the fact that Steve has posted about both on his site is a testament to the "viral" effect working for both these campaigns.

Posted by: John on August 29, 2005 9:18 AM