Search Site 118 118 Promoted With Viral Video Series


To promote the UK-based search engine 118 118, several viral videos were created over the last month which, in their own weird way, have something to do with driving viewers to a promotional site which then leads to the 118 118 search page. The page provides searches for businesses, people, addresses, films, train times and the Internet.

The videos, which are made up of odd situations - an old guy skateboarding, a homeless guy having a gourmet dinner out of a trash can and a guy your goes nuts on a traffic cop, all of whom don a 118 118 head bandanna and a black mustache - are just odd enough to create necessary curiosity to see what 118 118 is all about. At least it did for us.

by Steve Hall    Aug- 3-05   Click to Comment   
Topic: Viral   

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Nice virals, indeed. But when I visit the website and enter the ad agency 'Foote Cone & Belding' in 'London', there is no hit. Typical case of nice advertising, shitty product...

Posted by: Wouter on August 4, 2005 8:02 AM

The ad with the old man skateboarding reminds me a lot of the ads for in which geeks played basketball with homeboys. A clash of cultures. Good to watch but not really entertaining enough.

Posted by: Pete on August 4, 2005 5:57 PM