Boing Boing Boosts Dutch Viral Campaign

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After watching this viral promotion for a Dutch newspaper, we are confident in saying this is proof positive there's no rhyme nor reason for the success of viral campaigns. Several versions of this viral show a man so engrossed in reading his newspaper, he is oblivious to causing pedestrian havoc on the sidewalk and forcing garbage trucks to stop in their tracks. That's all he does. Oh wait. Now we get it. Just create something so weird that even Boing Boing doesn't know what it is, but will, of course, link to it, causing the necessary proliferation required of all successful viral endeavors.

by Steve Hall    Sep- 6-05   Click to Comment   
Topic: Viral   

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it seems that the newspaper changed their format to tabloid, which makes the campaign it bit less weird..

Posted by: Tucker on September 6, 2005 2:59 PM

looks like they have just copied the TV Show "Trigger Happy TV" (I think it is called that - it's "comedy street" in Germany, anyway).
Little clips filmed with a hidden camera, where one guy does strange things in the streets, and obviously people react to it in funny ways...

Posted by: thecod on September 6, 2005 4:32 PM

Krantman: also in Belgium!

Posted by: Ed Small on September 13, 2005 4:50 PM