Church of England Launches Ad Campaign
While it's no where near the boldness of the American United Church of Christ's "we welcome all" ad campaign, the Church of England has launched a new ad campaign encouraging church attendance. The campaign consists of posters distributed to churches across the country with slogans such as "You have to be a pretty good bloke to let 40 screaming kids and a bouncy castle in your house"; "Why go to India to find yourself? You might be around the corner"; "Church. It's not as churchy as you think"; and "The church educates millions of children. And not in a 'what does Psalm 17 tell us', kind of way." The ads carry the tagline, "Church. Part of modern life." The campaign was created by Fallon.
UPDATE: The Archbishops' Council of the Church of England's Head of Broadcasting Arun Kataria tells us this campaign is not from the Church of England but commissioned by Channel Five to coincide with a television program of theirs.
I'm missing something. The text is "it's not as churchy as you think," but then it has one of the starkest and harshest designs I've ever seen on a poster.
If they're trying to increase attendance based on a "we're not stuffy" message, wouldn't they want to have a design that was softer and more inviting?