Contextual Advertising Affected by Katrina
Heather of Mock On points to yet another contextual advertising oddity, of which there have been many, alongside news coverage of hurricane Katrina. Heather took a screenshot of a CNN story about hurricane refugees living in the New Orleans Superdome being bussed to the Houston Astrodome. Alongside the story appears an ad for price comparison site Nextag with the headline, "New Orleans Superdome - Cheaper Prices." While the ad itself may not be all that offensive, it's not like anyone's going to be using Nextag to travel to New Orleans anytime soon.
by Steve Hall Sep- 1-05 Click to Comment
This too happened on SFgate.com after the plane 2 recent plane crashes. They were running ads for airline travel to various destinations. Um....I am not particularly thinking "let's go somewhere on a plane" while reading this type of story. Targeting me while reading this, just irritated me. I contacted them and let them know...and noticed shortly that not only was the airline ad pulled, but so was any ads running next to this tragic story.
Even though I am in advertising, I don't think ANY ad should be running next to, on top of, really tragic stories. It ends up leaving such a negative taste in my mouth. Like do you REALLY need to hock that widget next to stories/pictures of people dying? Maybe it's just me.
I just noticed that same phenomenon next to a similar "Katrina" story. It offered 'gator tours' and 'French Quarter' lodging. It's predictable that once 'automatic' programs are in place, any manual over-ride is less likely to occur or, in a timely manner. But hey, that's the price of progress, right? ;-)
Calling Designers and Artists
Create Heart Art to Donate to raise funds
for Hurricane Katrina Victims Relief
Donate Art to Raise Funds for Hurricane Victims Relief at ProjectHeART@hotmail.com
Deadline Sept 16, 2005
Grab a pen, a pencil or your brush, and help the victims of Hurricane Katrina rebuild their lives! We can do it, We can Help!
Charity is about money, if you are an artist pick up a pen and lend your talent.
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Design a realistic heart, paint a sacred heart, sketch a traditional heart- whatever your style may be, combine your amazing talent with that of other great artists to help the victims of Katrina who have lost everything.
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Don't have an index card? Or prefer working on another material? Any 4”x 6” paper will do! Your contribution is more appreciated than you will know!
Include your name, website, company, or other information you want attached to your work. Also send your email address to be made aware of the upcoming auction!
Spread the word and send your submissions by September 16, 2005 to:
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Corona, CA 92881
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Unfortuantely there was also contextual ads that talked about visiting new orleans. There needs to be monitors at these companies that visit these sites to ensure that these things do not happen -- because its extremely unpleasant, and not funny.