Secret: P&G In Bed With Danica Patrick


Procter & Gamble has signed a deal with 2005 Indy 500 female Rookie of the Year Danika Patrick to promote the CPG company's Secret deodorant and body spray collection. Under the deal, P&G will slap the Secret logo on Patrick's car and uniform. Yes, she wears more than a bikini when she drives. In addition, she will appear in commercials.

Danika, 23, seems excited about the deal, saying, "I have been fortunate throughout my career to be associated with some outstanding companies as sponsors. "For an established brand like Secret to expand their marketing efforts into IndyCar Racing, because of what I represent as an athlete, is extremely flattering." Photo by George Holz.

by Steve Hall    Sep-12-05   Click to Comment   
Topic: Celebrity, Sponsorship   

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Some serious Photoshop work gone on with that image. She looks about as real as a Barbie Doll. I bet Danika could suck the hubcaps off a Chevy at 30 paces though.

Posted by: Mcthingy2 on September 12, 2005 5:53 PM

Looks more like the sponsor should be FDS

Posted by: Geoff Bush on September 12, 2005 7:38 PM

goes to show that no matter how smart or talented you are, you still need to show off your tits to get noticed if you're a woman...

Posted by: sugar on September 12, 2005 8:34 PM

Pretty sure it looks like her tits were Photoshopped out with everything else.

Posted by: Brent Meyer on September 13, 2005 11:49 AM

does she really expect to be taken seriously in a man's sport with THAT ad???...perhaps they photoshopped out her brains too.

Posted by: Theresa Brigandi on September 13, 2005 7:58 PM

I think P&G went wrong with this one. Unless NASCAR wants more women involved either as viewers/fans/become a driver.
who knows?

Posted by: Haroon on September 14, 2005 2:53 PM

Danica - with a "C".
Not the female rookie of the year at the 500. Just "rookie of the year." Male or female. She tremendously boosted the ratings of the 500 and has earned the 500 and her league (the IRL) millions upon millions of dollars of free publicity - covers of SI, USA Today, Today Show, etc. Oh, and she's on David Letterman's racing team. And she's a damn good driver. She'll be around for a while.

Posted by: bob on September 14, 2005 10:11 PM

Why can't a female be recognized for her talent and not her freaking tit size? Is there a reason you accepted being treated like crap, Danika, or do you expect us to respect you when you clearly do not respect this sport? Use your talents to move up in Nascar, not your body, and you will be remembered for a better reason! Maybe you need more self respect.

Posted by: mandiac5 on May 24, 2009 10:12 PM