Shona Seifert Writes Ad Industry Ethics Code

As part of her sentence for screwing with Ogilvy billing, Shona Seifert, like a school kid writing "I will not snap Sally's bra strap in class" 100 times on the chalk board, has written a code of ethics for the ad industry which is available for download here. Enjoy.

Written by Steve Hall    Comments (7)     File: Agencies, Policy     Sep- 1-05  
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Fantastic. Essentially a thinly velied apologia for Shona's skullduggery, which she refers to as "sloppy timekeeping" executed because she's a "frontliner" who was then persecuted "in the line of fire."

Posted by: Ben Popken on September 1, 2005 01:58 PM

Puke. I'm puking, excuse me. Puke. Puke.
A code of ethics.
Just say no when they ask you to lie and cheat.
And when it's your idea to lie and cheat and steal, stop.
"Frontliners" unite, stop using the "just following orders" excuse.
Guess what, you fucked up. It's time to get out of advertising.
Write a book:
"How I Lied Cheated Stole and Got Caught and How That Makes Me a Hero"

Posted by: KRank on September 1, 2005 05:51 PM

A well written explanation of some of the tough things we go through as advertisers and as human beings. Also a great celebration of talented communicatons which made me realize how a legal mumbo-jumbo can be crunched into plain language, as only advertisers still know how to do.
Not everyone sees things as black or white, but some of us realize that the grey is killing us.

Posted by: Gabriel on September 2, 2005 01:11 PM

my favorite bit was where she referenced benjamin franklin

Posted by: Gidz on September 3, 2005 04:22 AM

maybe thats because im from an obscure south american country.. and english is not y mother tongue. But, isnt all that "Code of Ethics" just a sum of excuses?

Posted by: mariano on September 5, 2005 04:28 PM

We found something very interesting. "Shona's Code" is strangely similar to the Advertising Federation of Australia's Code. (read: pretty much identical)
See: where we analyze and post both documents for comparison.

Posted by: Jen McClure on September 16, 2005 11:47 AM

for another opinion, view essay 134 at

Posted by: HighJive on September 16, 2005 09:59 PM

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