Bus Handrail Hangers Recruit Drug Testers
From Flickr user Sangsara, who shot the image of a cow atop a bus for a flavored milk company, comes this interesting in-bus ad concept. Along the hand rail, small promotional packages for drug company Pfizer are hung. The ads seek clinical research volunteers. While Pfizer surely hopes people grab these hanging ad handles, we sure hope commuters grab the real handles when the bus comes to a stop lest there be a pile of injured, ad-carrying people at the front of the bus. View close up shots here and here.
Actually, I'm not sure this stunt is that "interesting." It seems to me a pretty craven attempt at luring people into potentially hazardous human-gerbil experimentation with a pharmaceutical monolith. Basically it's saying "Hey, you ride the bus, so you probably could use a little extra cash. Why not let us poke and prod you and then fill you up with something that we're not even quite sure what it does yet?"
But then again, fuck poor people, right?
i'm with you, it's just a disgusting strategy.
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