CareerBuilder Says Don't Jump


Not much else to say about this CareerBuilder bustop ad other than ingenious.

by Steve Hall    Oct-14-05   Click to Comment   
Topic: Outdoor   

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I've just seen that at AdverBox - that's great| :-)

Posted by: rick on October 15, 2005 1:45 PM

Who did it? It's brilliant! It seems Hudsucker Proxy-inspired... "Every step he took was a step up, except that last one."

Posted by: Mo P on October 17, 2005 2:29 AM

It's also at least a couple of years old. What's next, Steve? Apple's "1984" commercial?

Posted by: Satan on October 17, 2005 10:05 AM

Oh for fuck's sake. Does everything have to be less than two seconds old to warrant appreciation?

Posted by: Steve Hall on October 17, 2005 10:41 AM

The economist did this years ago. Not an old photo-an old idea.right,satan?

Posted by: jay on October 17, 2005 12:18 PM

This won best of show at the Obie's in 2000.

Posted by: Matt J on October 17, 2005 12:26 PM

right. i knew i remembered it from somewhere. five years late aint too bad.

Posted by: jay on October 17, 2005 1:23 PM

No, Jay, I mean that the CareerBuilder bustop ad Steve posted is several years old. I believe it was done by the Martin Agency. You're right: The Economist did something very similar -- a few years before CareerBuilder, if memory serves.

And Steve - you know we only rag on you because we love you. Next to Mistress Cleo's International House of Escorts, this is my favorite website.

Posted by: Satan on October 17, 2005 2:26 PM

next thing you know there would be ads on the bottom of buses but what products could be targeted to the sewer people? rat poison?

Posted by: sugar on October 17, 2005 9:04 PM

What year did this actually run? I like it but feel that the one currently running for Morgans is much more on target.

Posted by: therumdiary on November 10, 2008 2:19 PM

late to the comment-party here I see, but I did publish three identical ideas (and two buses with the words "Don't jump" on their roofs) waaaay back in 2003 - check how that bus stacks up here:

The Careerbuilder bus was first published on adland way back in 1998 - it was created buy the Martin Agency, in Richmond VA, and won the best of show at the Obies and a bronze lion in Cannes, but The Guardian one in the same article was running a year before it in London.

Posted by: dabitch on March 10, 2009 8:01 AM