Energy Drink Says No to Sugar


Here's an intriguing campaign for New Zealand-based energy drink V. In the ads, hot models (naturally) scold a cube of sugar as it tries to read Penthouse, electrocute itself by sticking a fork in an outlet and attempt to camcord a topless sunbather. It gets the idea across quite well. See all the ads here. And for the detail nudges out there, don't get all up in our boxers about whether these ads are new or not. We have no idea nor do we care. We just like them.

by Steve Hall    Oct-20-05   Click to Comment   
Topic: Campaigns, Magazine   

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Except they've been created by Men for Boys; pity the target audience for the product is Girls...

Posted by: jerkov on October 20, 2005 3:10 PM

I dont mind this, it fits with the slightly kooky image they are trying to associate with the brand. In Australia we’ve had the drink for a number of years, and by being a little bit wacky its really paid off, the product outsells Redbull quite substantially. However they have recently given into the line extension trap (even though sugar free V is in fact an extension) and brought out V:black someone got greedy, and its not selling.

Though i do completely agree with the above comment.

Posted by: Gidz on October 20, 2005 7:31 PM

I agree, it's very interesting...

Posted by: energy drinks on April 11, 2006 4:06 PM