Fancy Commercials Still Appreciated


Maybe its our jaded eye or maybe its the plethora of Hollywood movies, with their stunning photography and seemingly impossible camera/post-production trickery that has dulled our senses when it comes to getting excited about beautifully shot commercials but this new campaign for Lexus from Team One and shot by Francois Vogel is, well, beautiful. The camera work is great. The effects are fun to watch. And, thankfully, the car is featured. Vogel was the guy who shot the HP campaign in which much camera trickery and digital manipulation gave us those amazing images of people pulling picture frames off their head which turned into actual photos. See the campaign here.

by Steve Hall    Oct-26-05   Click to Comment   
Topic: Commercials   

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Ugh. The first time I saw this spot I saw it 3 or 4 times in one hour. Much better the second through hundredth time in TiVo fast-forward.

Posted by: EB on October 26, 2005 1:33 PM

EXTREMELY derivative of Michel Gondry's work. This really is nothing special, and the line at the end is horrible.

Posted by: John Park on October 26, 2005 1:36 PM

The spot is being run enough, along with the others in the campaign, that it educates to the point where it makes me want to buy one of these cars. If the idea iss to make me see that the car goes beyond luxury and has other dimensions, I think it does so quite creatively. For a car campaign, I personally think it's quite good.

Posted by: Liz Rowe on October 26, 2005 1:53 PM