Michelle Wie The Next Big Thing


Ever so often, they bubble up at an early age, demonstrating their astonishing skills and surprising all who witness. Perhaps child prodigy is not exactly the right word but golfer Michelle Wie, 16 on October 11, plans to take on the professional golfing world and become a medium of her own lending her fame to brands that take the ride along with her. With drives up to 391 yards, Wie has hopes of becoming the best golfer, man or woman. When Wie plays golf, people watch. Millions of people and that makes marketers see dollar signs. Recently, Wie struck a five-year, $5 million deal with Nike and another smaller deal with Sony. The next Tiger Woods? No. Better.

by Steve Hall    Oct-10-05   Click to Comment   
Topic: Celebrity, Sponsorship   

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who wrote this blurb? her publicist? come on. "The next Tiger Woods? No. Better." was clearly a cut and paste job. yes she's totally the shit - but only Nike/Sony/her PR would write something like that. I'm losing faith here. Isn't this "adrants.com"? Not "PRRegurgitation.com?"

Posted by: bleh on October 10, 2005 8:31 PM

I do solemnly swear that no dead-tree nor electron-based press releases were referred to for this story. It's my personal opinion after reading up on her. Does every rant on Adrants have to be negative? OK, so the post didn't carry the usual snarky tone but even our jaded minds need a break sometime. What would be so wrong with her becoming a hyper-famous brand ambassador?

Posted by: Steve Hall on October 10, 2005 8:49 PM

I have to agree with Steve on this one! She is definately a hole-in-one for brands that get her hands on her!

Posted by: John Boy on October 11, 2005 10:28 AM