Times Square Holograph Sells Lexus


By now you know that, with our overly jaded viewpoint on advertising, we don't usually get very excited about much because we've seen it all before. Well, we're gonna shove that pompous, egoistic nonsense aside for a bit and get REALLY excited about this new holographic ad for Lexus in Times Square. The holograph, at sidewalk level, shows the car zooming back and forth and allows passerby to interact with the vehicle. Apparently, according to this video, it did the trick of grabbing attention. Selling cars is an entirely different matter but for the sake of this effort, it was certainly an attention getter.

The holographic images were all produced by Imaginary Forces in Los Angeles.

by Steve Hall    Oct-25-05   Click to Comment   
Topic: Outdoor   

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that is simply beautiful... i know where i am headed tonight if its still there... who cares about the rain

Posted by: N.Currier on October 25, 2005 3:20 PM

don't get me wrong, holograph = cool, but you could take a dump in times square and 5000 tourists would gape at it and take photographs with it.

Posted by: anon on October 25, 2005 11:50 PM

It's actually not a true hologram -- they use the same technique that Disney uses in the Haunted Mansion. It's a variation on a "technology" called Peppers Ghost that was actually used by Charles Dickens when he staged his shows in the late 1800's. But it is still a darn cool effect!


Posted by: David Polinchock on October 27, 2005 9:37 PM