Chalk Drawings Promote Sony PSP

Street art site Wooster Collective spotted some chalk drawings in New York, and received similar images from a reader in Philadelphia, that are ads for Sony's PSP. The images contain no words, no logos and no product references. It's just a bunch of kids playing with the PSP as if it were a skateboard, puppet, paddle or ice cream bar. The images are intriguing enough to cause attention, at least in our opinion, causing the viewer to realize the thing in the ad is, in fact, a PSP. Good stuff.

by Steve Hall    Nov-18-05   Click to Comment   
Topic: Outdoor   

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They're right outside my office!

Posted by: Tom Hespos on November 18, 2005 1:36 PM

What's interesting is that in Harlem where I live, there is a tag above them for Tat's Cru, who are a pretty well known graffiti crew. I wonder if they designed the ads for PSP, or if they were just paid to do a few of them for cred. Fascinating though.

Posted by: Tomiwa on November 19, 2005 9:08 AM

they are all over my neighborhood in Chicago, also. For the past week and half or so?

Posted by: coco on November 19, 2005 1:40 PM

Sony PSP campaigns are too cool for school. the amaze me show at the comme des garcons store, dover street market, london is another good example

Posted by: Dan on November 20, 2005 8:11 AM

Is there an argument that says graffiti, once it has been appropriated as the signifier for a large corporation, has arrived at its logical conclusion - and that advertisments themselves are now entering as memes? It says something about the audience for graffiti - the knowing urban dwellers who can understand the significance of ad as graffiti and vice-versa.

Posted by: dispatx on November 21, 2005 3:58 AM