Logoku Tests Knowledge of Corporate Logos


Here's a game to challenge your logo smarts. Launched in late Summer, Logoku, is a game in which players guess the name of the company behind a given logo using clues such as the company's slogan, number of employees, location of headquarters, ad agency and other identifiers. name the company before using too many clues nets a higher score. Try it. We did. We failed.

by Steve Hall    Nov- 3-05   Click to Comment   
Topic: Games   

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I tried Lokogo, and it is tough. But isn't that the point these guys are making? It really isn't easy to market to companies when you don't know much about them; it's like looking for a door and ending up banging your head against the wall. It's cool to see B2B marketers trying and doing a good job of using online techniques like viral games that are usually the preserve of consumer brands. Go D&B.

Posted by: lucy kannengieser on November 7, 2005 9:19 AM