Lugz Beats Crap Out of Eminem


While Apple and Lugz lawyers battle it out over whether Apple's agency TBWA\Chiat\Day copied a Lugz commercial for it's own Eminem commercial, good 'ol consumer generated media has taken the fight, appropriately, to the streets in another commercial which pits Eminem against the Lugz dude who gives Eminem a swift boot out of the frame to take back what was, apparently, rightfully his to begin with. If you ask us, Lugz should finance a campaign and run this thing.

by Steve Hall    Nov-15-05   Click to Comment   
Topic: Consumer Created   

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Okay, the similarities are there. But which one of these two was the first to actually run ads with silouhetted people dancing on a brightly colored background?

Posted by: Reid Sorenson on November 15, 2005 3:57 PM

Well, the Lugz spot ran several years ago I believe, way before the iPod commercials. But I really don't think the new Eminem spot is a rip-off of the Lugz spot. And if it is, it's certainly an improvement.

Posted by: Bob on November 15, 2005 5:19 PM

you people that don't think that the new eminem spot DIRECTLY rips off the Lugz spot are blind. you've clearly been working in the ad industry a bit too long.

Posted by: bleh on November 16, 2005 2:42 AM

rip off by the ripped off

Posted by: bargh on November 20, 2005 12:56 PM

you are acting like the lugz spot was even worth a company as huge as apple ripping it off.

Posted by: firewater on November 20, 2005 12:58 PM