PR Firm Lures Survey Respondents with Striptease


While it's quite common for marketers to offer incentives to insure completion of a survey, the Hungarian office of PR firm Sawyer Miller has swept aside those less than motivating one dollar bill, Amazon coupon and free iTunes download offers for what really matters: a stripping hottie. Answer a question, off comes a piece of clothing. Get an answer wrong, no matter. Just keep clicking until you get the right answer comes a piece of clothing. Of course, it's less of a survey and more of a presentation as there's only one correct answer to each question. Not that it matters but it has something to do with Hungarian economics. Have fun but turn the volume down if you're at work lest you want co-workers to think there's a lunchtime quickie rockin' your cube. Thanks, Rick.

by Steve Hall    Nov-15-05   Click to Comment   
Topic: Online, Research   

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More of a presentation. But heck I think it works :)

Posted by: chedie on November 15, 2005 8:50 PM

Another, I'm not really sure if the person to answer would even try to think. The person will just click and click until he gets to the right person. So its not really an effective tool for survey I guess.

Posted by: chedie on November 15, 2005 8:52 PM

It's not a survey, it's a presentation, and what better way to keep people's eye's glued to the surrounding text. I bet this get's emailed and im'ed enough to draw some heavy traffic.
It may use more bandwidth on a market they are not trying to reach, and so it may cost more than it is worth though..


Posted by: Steve on November 15, 2005 9:50 PM