The N's 'South of Nowhere' Promoted With Metrocards

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Hopefully targeting more than just homeless teens who don't own a television, Marketing services agency Mr. Youth LLC and nighttime teen network The N have teamed up to reach teenagers on the streets of Manhattan to promote The N's South of Nowhere. Today, Street teams, accompanied by a fleet of branded Vespas, will offer $4 Metrocards, which, as a side benefit, is a very good thing for a homeless teen, along with South of Nowhere-branded Metrocard holders to teens heading south on the subways. The street teams, outfitted with chest-mounted TVs, will be positioned outside of downtown subway stations along the N subway line, along with visiting nearby high schools and commuter train stations from 8 a.m. to 3 p.m. today and Friday, November 4th. The N's South of Nowhere series premiere will air on Friday, November 4th at 8:30 p.m. (ET).

Written by Steve Hall    Comments (4)     File: Guerilla     Nov- 3-05  

Comments

Very cool idea but it look as though they used a knock off company. I saw the T-Shirt Tv on the MTV VMA will LL Cool J and it looked much much slimmer and sexier then what I saw in NYC. What was in NYC was very boxy and the screen was on the belly not the chest. What they have on t-shirttv.com is much better. I think it come from a company called Brandmarketers.com. I think.

Posted by: Derek Flint on November 4, 2005 06:48 PM

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Posted by: Amira on January 8, 2006 07:59 PM

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Posted by: 09Gurl on February 21, 2006 01:48 PM

Can someone tell me what channel this is on? I have never heard of this show before, Im addicted to The L Word, so I dont really watch much else.
Thanks!

Posted by: Jenn on June 28, 2006 11:14 AM

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