Australian Agency's Christmas Card Lectures Clients


Spoofing its own "UnAustralian" ad featuring Sam Kekovich, BMF Australia, in its Christmas card, tells advertisers to "increase the size of your budgets, decrease the size of your Legos logos, make better ads and make sure you put me in them." While we have no idea what the Legos (note, he said Legos, not Lego), reference means, Kekovich says he's sick of watching bad advertising such as singing families in breakfast commercials and women having orgasms to sell shampoo and says "you don't have to make ads dull enough to sedate hyperactive Australian Idol contestants just to sell your products."

To explain the power of good advertising, Kekovich tells marketers, "Take my lamb ad. it won loads of awards and sold shitloads of lamb." And to those in charge of business, Kekovich says, "the research-driven, penny-pinching, logo-loving CEOs out there may disagree with me but they can get stuffed." Such a delightful, however very true, holiday greeting. Give it a watch.

by Steve Hall    Dec-16-05   Click to Comment   
Topic: Agencies, Spoofs   

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I don't think you can comprehend Australian. It's "logos", not "Legos".

Posted by: KW Williams on December 16, 2005 2:26 PM

he said LOGOS, not legos.

Posted by: jg on December 16, 2005 2:39 PM

"Logos," Steve. Decrease the size of your logos.

Posted by: Kevin Glennon on December 16, 2005 4:17 PM

I got it. I got it:-) Didn't you guys see my correction?

Posted by: Steve Hall on December 17, 2005 12:40 PM

What a hook, I came is from the RSS feed to see what a Legos logos was. :>

It is a great name and potentially a great idea. A large company with subsidiaries builds logos like legos.

Posted by: Tom on December 17, 2005 3:31 PM