Adidas Goofs, Gives Sponsored German Team Belgian Colors


In a blunder of not so small proportions, Adidas, which is sponsoring German biathlon and nordic combined skiers, mixed up the country's proper colors and provided the team with caps in Belgium's black, gold and red colors instead of Germany's proper black, red and gold. Nothing like having to wear another country's colors while competing in the Olympics nor have the entire world see a sponsorship get screwed up..

by Steve Hall    Feb-15-06   Click to Comment   
Topic: Bad, Sponsorship   

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How could this happen? Specially becuase Adidas is a GERMAN brand ??? Someone has to get fired over this. This is the olympics we are talking about here.

Something similar happend during a world cup a couple of years ago when the tv station showed the belgian flag instead of the german one.

Posted by: Freddy on February 16, 2006 10:14 AM

You really can't expect the Asian sweatshop workers to be able to make such a subtle distinction between the flags. 20 cents an hour only buys you so much!

Posted by: bw on February 16, 2006 10:28 AM

Impossible is nothing.

Posted by: david Wen on February 22, 2006 12:00 AM