Campaign Illustrates Armageddon-Style Results of Security Breach


B to B advertising always gets sloppy seconds in the media so we're going to send some clean love to Hanft Raboy & Partners which created this interesting print campaign for its security software client Fortify Software. The print ads feature a forward looking time line highlighting less than desirable results based on a security breach. From the simpler loss of job and, as a result, having to live in one's mother's basement to full scale SkyNet-style Armageddon, the campaign, while exaggerating the extremes, clearly illustrates what can happen in a world run by computers. See all the ads here.

by Steve Hall    Feb-21-06   Click to Comment   
Topic: Campaigns, Creative Commentary, Magazine   

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Posted by: adbooty on February 21, 2006 2:14 PM

I would hold the applause for the agency--they used "loose" when they should have used "lose" in the first ad.

Posted by: Jeffrey on February 21, 2006 3:05 PM

Very different and quite effective. For quite a 'long' copy I certainly didn't mind reading through the various stages.

Posted by: Daniel, Rogue Connect on February 21, 2006 3:30 PM

I think three is a little too political and 'doomsday-ish' for its own good, but overall I like them.

Posted by: makethelogobigger on February 21, 2006 4:16 PM

There are grammatical errors in every ad. Hopefully, they are better at handling security issues than copywriting.

Posted by: Dale, BRZoom on February 21, 2006 5:41 PM

what's with the comment spam?

Posted by: adbooty on February 21, 2006 7:40 PM

Jeffrey, Dale - the typos were fixed before the ads actually ran. ;-)

Posted by: arun on February 21, 2006 9:14 PM

Wow. These are so different than any others I've seen. 'Wonder what it was like selling this to the client.

Posted by: david Wen on February 21, 2006 11:53 PM