Skeletal Nicole Ritchie to Pimp Diet Dr. Pepper Valentine's Day in New York


AdFreak points to a release that announces skin-on-bones celebrity Nicole Ritchie will, on Valentine's Day in New York, hand out flyers for, humorously, Diet Dr. Pepper. While one wonders if Dr. Pepper isn't trying to kill the poor girl surrounding her with all this diet pressure, AdFreak properly asks, in reaction the company's claim there's nothing diet about Diet Dr. Pepper, "If you don't want people thinking diet, why hire a skeleton?"

by Steve Hall    Feb- 9-06   Click to Comment   
Topic: Celebrity, Promotions, Strange   

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Posted by: John Boy on February 9, 2006 2:53 PM

This has to be the most DIGUSTING pic I have seen. Forget a sandmich, get this girl an M&M!!!!

Posted by: ron on February 9, 2006 3:32 PM

What's the line? Diet is "die" with a "t?"

Posted by: G.B. Veerman on February 9, 2006 4:56 PM

yick! she looks like death.

Posted by: B.L. Ochman on February 9, 2006 5:00 PM

Hey David Lee Roth - less Gucci, more gouda.

Posted by: makethelogobigger on February 9, 2006 10:00 PM

This is an example of a marketer using absolutely zero common sense in choosing a "spokesperson". Wonder what her "Q score" is? Could it be dropping along with her weight?

Posted by: kafka on February 10, 2006 9:59 AM

I am now no longer a diet dr pepper drinker and am disgusted by diet dr pepper's incredibly poor judgement. On a marketing note, I pity the person who came up with this "thin" idea.

Posted by: sam on February 10, 2006 6:58 PM

why do we even know this woman ? why is she selling anything? i wouldn't buy a single product associated with her, she is the equivalent of the caloric content of diet dr. pepper, a zero.

Posted by: iluvus on February 12, 2006 8:53 PM

this is sending an unhealthy message to diet dr. pepper drinkers and any other consumer who may run across the promotion. aesthetic standards are already unrealistic, now your saying we should all be anorexic?

Posted by: elite trainer on February 15, 2006 11:01 AM

Hey people get's not Dr Pepper that made her skinny! And the marketing person was brilliant...look how many people are talking about it already? She is incredibly popular...regardless of the handful of people that do not like her.

Posted by: RS on April 12, 2006 2:29 PM