Small Hardware Store Takes On Home Depot With Quirky POP Campaign


Never let it be said that only Home Depot can have all the fun when it comes to home improvement. Pfau's Hardware in West Hartford, CT thinks it's got the goods as well and isn't afraid to say so in a POP campaign. The best of the four posters, created by Avon, CT-based Adams & Knight Advertising, reads, "Nobody will ever reminisce about going to a massive home improvement center with Dad on a Saturday morning." See all four posters here.

by Steve Hall    Feb-15-06   Click to Comment   
Topic: Good, Point of Purchase   

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That's just adorable. Great ads.

Posted by: Bjorn Tipling on February 15, 2006 3:33 PM

Me like.

Posted by: CAs on February 15, 2006 4:24 PM

That agency does some good - and underappreciated - work here in New England.

Posted by: Bob on February 16, 2006 9:16 AM