Laser Security System Protects Olive Oil Billboard


While we have no idea why olive oil needs to be so well protected (apparently, it's sacred in the Mediterranean), Oliveira da Serra Olive Oil thinks theirs does and had McCann Erickson created this billboard showing the product protected by laser beams.

by Steve Hall    Mar-24-06   Click to Comment   
Topic: Outdoor   

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Crazy stuff. Cool idea!

Posted by: Anastasia on March 24, 2006 12:20 PM

It looks like the "protection" it's talking about is the bottle that doesn't let in light. Unfortunately, I think that's probably lost on the average viewer of this ad.

Posted by: John on March 24, 2006 4:22 PM

Hey John, I guess I'm above average then.

This should get plenty attention, so it's a good billboard in my book.

Posted by: Pat Smith on March 24, 2006 6:51 PM