Heineken Light Succumbs to Questionable Headline


Copyranter breaks down a recent Heineken Light outdoor panel which includes the healine, "Succumb to Smooth writing, "Succumb to Smooth? SUCK. CUM. 2 (number of sperm-producing testicles most men have). SMOOTH(IE) [slang for Blowjob]." Apparently, the copywriters didn't go through this excerise in analytics prior to presenting to the client. Unless, of course, they did and they're laughing right now as they read this.

Written by Steve Hall    Comments (8)     File: Outdoor     Apr-11-06  
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Yea, I'm going to say that's reading a bit too far into the ad.

Posted by: Doug on April 11, 2006 10:07 AM

Wow, this ad sucks. Boring. Can put a hummingbird in a coma.

Posted by: John on April 11, 2006 10:53 AM

Wow, this ad sucks. Boring. Can put a hummingbird in a coma.

Posted by: John on April 11, 2006 10:54 AM

I've seen these everywhere. The green glow/reflection behind the bottle looks strange... like the artist fucked up and no one noticed.

Posted by: anon on April 11, 2006 12:39 PM

I've never heard that "smoothie" is slang for a BJ.
Must be Copyranter's latent homosexuality at work again.

Posted by: Rantcopier on April 11, 2006 03:55 PM


type "smoothie" into urbandictionary.com
no comment on my latent homosexuality.

Posted by: copyranter on April 11, 2006 04:25 PM

stupid ad. and your extrapolating way too much

Posted by: cas on April 11, 2006 10:38 PM

probably right there. probly stupud responer telling you your (read: "you are" or "you're") reading too much into the contents of this bottle. I was fixing to blog myself (see URL) about the jackie treehorn style treetmeant of "objects like women" instilled in the campaign employed to woo our consumption. the light-bulb really went off with the geniuses who thought up the whole nature of this product design slash project development. the commercials ask: "don't you wish your girlfriend was this...?" and then you see they took the adorably classic 'face in place'(c) and moved it up the neck of the bottle. rushkoff takes mcluhan's 'humanity's become the sex organs of the machine world' beyond in 'frontline' when he exposes ad-wizards tricks for turning our brains' machine like bio-programming of reptilian ancestry and bio-rythmic impulses against us. who's smoothing up what now?

Posted by: stoph on April 25, 2006 11:35 PM

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