Mattress Company Sells to People Who Don't Sleep


Bucky Turco, roving recorder of all things New York, found this marvelous marketing misalignment. If you're going to co-op the New York City-ism "The City That Never Sleeps," in your advertising, you really shouldn't be a mattress company.

by Steve Hall    Apr- 3-06   Click to Comment   
Topic: Bad, Outdoor, Strange   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



I have to diagree on the Slepy's mattress critique. The idea of selling mattreses to people who screw nonstop or have Cosmos and 8 balls in bed is a pretty good co-op of the NY moniker...

Posted by: Troy on April 4, 2006 4:33 PM

I agree with Troy. Selling mattresses through the lure of doing anything BUT sleeping on 'em works for me!

Posted by: trey_high on April 4, 2006 6:18 PM