Outdoor Advertising Stupidity Continues


Once again, Bucky Turco finds laziness in advertising. It appears outdoor companies are unable to or unwilling to provide even the lest bit of common sense when it comes to competitive ad placement. First, Viacom placed two vodka ads next to each other. Next, two beer brands appear next to each other on buses. And now, Van Wagner has two airlines right next to each other. Hello? Media buyers? Sales reps? Do you care what happens after you send/receive the IO?

by Steve Hall    Apr-17-06   Click to Comment   
Topic: Bad, Outdoor   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Art direction looks almost identical too.

Posted by: Doug on April 17, 2006 2:00 PM

who is viacoN?

Posted by: christien on April 17, 2006 3:00 PM

Whats worse is that I think its cathcing on everywhere...I'm seeing it around the city more and more...either its laziness or its the lack of space available. Who knows - but its dumb to see.

Posted by: Haroon on April 17, 2006 4:28 PM

online this is super taboo; but lazy media planners/ and over eager sales reps will claim that comp separation is just too difficult given a living city of this size. case in point that ad servers have made everyone lazy.

Posted by: spc on April 17, 2006 4:42 PM

Where are the Van Wagner airlines next to each other?
Pls detail?!

Posted by: CS on April 19, 2006 4:39 AM

Don't mean to sound snarky but CS does your brain work? Try the thumnail image adjacent to the post.

Posted by: Bucky Turco on April 19, 2006 9:11 AM