Shocker: Internet Primary Resource Among Affluent For Product Info


In yet another confirmation of the obvious, a recent Burst Media survey found more than half (57.1%) of respondents to a survey of more than 3,700 web users 18 years and older, say the Internet is their primary source for information about products or services they might purchase. Use of the Internet to gather product information rises dramatically as household income (HHI) increases - going from one-half (50.6%) of respondents reporting HHI less than $35,000 to fully two-thirds (69.2%) of respondents reporting HHI of $75,000 or more. Hmm. Let's do the math. Less money equals higher inability to buy computer. Lack of computer ownership equals inability to access Internet. Inability to access Internet equals inability to use Inter as "primary source for information about products or services." Did we need a study for that or did we just want to put out a press release?

by Steve Hall    Apr-20-06   Click to Comment   
Topic: Research   

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My guess is press release. Although the number seems low to me - 51%? In all honesty, maybe it's just me that's gotten lazy, but I pretty well use the Internet for all of my information needs. From what's in Jagermeister to the breeding of hamsters (yes, two searches I've actually done in the past two days for obvious reasons, really), I usually find anything I need to know in a matter of seconds.

Posted by: Steve the Intern on April 20, 2006 11:10 AM

Definitely press release. Yawn.

but then again, there are still companies putting on conferences explaining what a blog is, and i guess there are still people showing up.

Posted by: B.L. Ochman on April 20, 2006 11:38 AM

Ha. Who pays for this shit? I can't believe these studies continue to be funded!

Posted by: malloreigh on April 20, 2006 3:06 PM

Ah, the studies are funded as part of marketing. Most studies only state the obvious anyway. The only people who use these types of "Markestudies" are those that don't have subscriptions to primary data in order to perform their own analysis.

Posted by: John on April 20, 2006 3:25 PM

People like me need these kinds of stats to prove to the old farts upstairs that the old way of doing things doesn't work any more. You'd be surprised at how much money some people are still putting into print instead of into internet advertising. Well, maybe you wouldn't.

Posted by: Lesley on April 21, 2006 11:17 AM