Car Dealer Ads Are Stupid But They Usually Sell


Copyranter wants to make sure we appreciate the "pure stupidity" of local car dealership advertising by highlighting this print campaign from Massachusetts car dealer Ernie "Come on Down" Boch. in which Boch mimics the famous Coppertone bare butt kid ad. Yes, having worked on a few car dealer accounts, we can attest the segment is rife with stupidity, fat egos and illogical thinking. However, car dealers, more than any other, care only about what sells. If your campaign doesn't do it for them, you're out on your ass faster than a car salesmen can say, "What can I do to make this deal happen today?" We're not sure this Coppertone ad will sell much so we're going to file it under the ego ad category. And, in the auto dealership business, there's no shortage of those.

Written by Steve Hall    Comments (2)     File: Bad, Magazine     Jun- 6-06  
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What an attention whore Boch Jr. is. It's really sad. One has to ask whether, without the headstart of a lifetime given to him by his super-shill father, he would merely be a straight-commission journeyman floor sales shark today.

Instead, we are continually treated to his pathetic attempts to appear hip with his (paid) associations with 'happening' restaurants and sports and music figures.

Posted by: Stevie on June 6, 2006 08:59 PM

They say that only .5% of a dealers territory is in the market to buy a car at anytime..I think car dealers just want to be different from others. They do things that make them stand out so people will remember them when their in the market.

Posted by: Sell Car on March 9, 2007 07:20 PM

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