Ad Execs Try to Get Their Cool Back in Fox Movie


Apparently, Hollywood has an advertising movie trend in the making. In April, we reported Desperate Housewives's Eva Longoria would star in Deep in the Heart of Texas, a movie about a snotty Beverly Hills diva who gets uprooted and moved to San Antonio to head her ad agency's new Hispanic division. Now, FOX just purchased a script written by Derek Guiley and David Schneiderman (Chasing Liberty) which, as the logline explains, will focus on "Four out-of-touch advertising executives (who) decide to take a seminar class in order to get back in touch with what is "cool," and they end up in a high school and find themselves falling into the roles they were in as teenagers." It sounds stupid but if done well, it could be funny. Of course, the realities of our business will, as always, be butchered and misrepresented.

Written by Steve Hall    Comments (6)     File: Agencies     Jul- 7-06  
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"The realities of our business will, as always, be butchered and misrepresented." Ok, everybody sit down -- I have shocking, and possibly troubling news. The realities of our business aren't nearly as interesting or glamorous to the rest of the world as they are to us. If you think about it, it's a good thing they're butchered and misrepresented. 'Cause they're kinda boring. Getting someone to watch that moment where the client finally leaves the straw dog bad concept for the hunky one you've recommended all along is a heckuva lot easier if you throw in some explosions or naked people somewhere.

Posted by: ernie mosteller [TypeKey Profile Page] on July 8, 2006 07:28 AM

Steve you have a different hair color in the picture. Ernie you are so right!!

Posted by: Roy on July 8, 2006 10:56 AM

They were butchered and misrepresented in "What Women Want." And on "Queer as Folk". And in "The Apprentice". But what about "Crazy People"? That was dead on. If you throw in a lot more booze and the occasional affair.

Posted by: James Helms on July 9, 2006 11:36 PM

"butchered and misrepresented"? Advertising people out of touch with reality IS the truth.

Posted by: You don't know me on July 10, 2006 11:08 AM

Who's the guy in the picture next to the lead article about Eva Longoria? The roll-over says Donnie in a bathing suit... who's Donnie?

Posted by: David on July 12, 2006 10:17 AM

Oh, I don't know. Some big ad exec:-)

Posted by: Steve Hall on July 12, 2006 10:38 AM

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