East River Barges Added to List of Places Formerly Ad-Free


It would seem tug boats have enough to do pushing barges up New York's East River without slamming into one another but Dow seems to think adding gigantic billboards will make it easier for other tug boat captains...and a few thousand New Yorkers...to see the barges. Especially with meaningless ad drivel like "The Human Element is The Element of Change."

Jim Striebich's got some comments and a full sized version of the image.

by Steve Hall    Jul-27-06   Click to Comment   
Topic: Outdoor   

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I like the idea. Actually makes the East River look better!!

Posted by: Lisa Reilly on July 27, 2006 2:37 PM

I think that is a great way to get a message out!! I agree it does make the river look better!

Posted by: Chris on July 27, 2006 2:49 PM

I thought the DOW Chemical barge was both innovative and eye-catching - a great use of non-traditional media!

Posted by: Nick Greenwell on July 27, 2006 2:51 PM

My friends and I saw this from our office at work!!!! I thought this was an amazing idea and it got us interested in what they were actually advertising. Great idea to get attention!!!! I think you have to give tug boat captains a little bit more credit- they aren't playing bumper boats here!!!

Posted by: Rebekah on July 27, 2006 2:52 PM

I saw the barge last night while eating dinner, I thought it looked GREAT.
Very creative way to get the message across. Way to go!!!!

Posted by: KRILEY on July 27, 2006 2:55 PM

I agree...great way to get a message out there! Very clever!

Posted by: Lori on July 27, 2006 3:00 PM

I thought the barge was very clever and innovative! It was an exciting way to get "talk" started.

Posted by: jam on July 27, 2006 3:05 PM

Okay, so the person who first started this rant wants to talk about how advertising is "barging in" on the East River?? What is the first thing I see when I come to AdRants.com? ADS!! Ads are everywhere - it's a fact of life! With all the new technology that allows consumers to fast forward through commericals, record their favorite shows and watch them later, skipping directly to the menu screen on DVD's - where is there room for advertisers to get their message through? I think the barge was a fantastic idea! When I first saw it I was amazed! What a great way to get your message out! The company that put this together has gone where no other company has dared to go before - kudos to them!!

Posted by: Paige L. on July 27, 2006 3:17 PM

I don't know what agency did this, but my gut tells me that Lisa, Chris, Nick, Rebekah, KRILEY and Lori all work for this agency. Never in the history of advertising blogs has there been this much "cheerleader" and "!!!!!" spirit for a post on this type of ambient media. Next time be a little less obvious folks.

Posted by: Bevo on July 27, 2006 3:30 PM

Bevo - I'm a pharmacist. But thanks for the promotion.

Posted by: Lisa Reilly on July 27, 2006 3:42 PM

Bravo Bevo!!! read my mind exactly. Immediately I read the 3rd backslaping comment, I knew something was up. Guys you are busted!!!!!!!!!!!!!!!

Posted by: Rex on July 27, 2006 3:46 PM

Bevo, I don't know about everyone else you mentioned, but I work for a small ad agency in York, PA and I just thought it was a clever idea.

Posted by: Lori on July 27, 2006 4:10 PM

Wow! That is a bit harsh! Obviously it is being seen though. My opinion, why not take advantage of all that space out there? We have all seen advertising on the streets, by plane, by train; why not by sea? Good idea, I am sure others will follow.

Posted by: Marie on July 27, 2006 4:38 PM

You said it, seen by a "few thousand". I am sure it was. Who could miss that!

Posted by: Raymond on July 27, 2006 4:56 PM

So the NYC group is going to get into barge talk?
I thought you NYC types just put garbage on barges? Just an old redneck observation.

Posted by: roy on July 27, 2006 7:51 PM

Bevo and Rex - cool your jets. What does it matter if they work for the company or not - is this not a place for opinions?

Posted by: Liz on July 28, 2006 8:55 AM

So, is there garbage under the signage, or are these barges and boats merely ad peddlers? Seems like this stunt garnered much attention but received its share of negative criticism as well. Nice to know there is something other than dead bodies in the east river though!

Posted by: Sean on July 28, 2006 5:53 PM