Nike Tiger Woods Site Slathered in Smug Self-Satisfaction


Slathered in self adoration and needlessly explaining its creation, this Nike site that captures Tiger Wood's golf swing while providing links to the products he's using would be a far better experience if it didn't take over 30 seconds explaining how it was created in a remote (somehow better than a non-remote) sound studio using a military defense camera that shoots 4,000 digital stills per second. Crap. Just film the fucker with a video camera and be done with it. And leave the preening self-glorification and self-congratulatory back slaps for those all important "concepting" session while playing foosball and trying to pick up this week's hot intern.

by Steve Hall    Jul-17-06   Click to Comment   
Topic: Celebrity, Creative Commentary, Online   

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I'm sure every single piece of creative produced by your "Just film the fucker with a video camera and be done with it" standard always gets a glowing review on this very site. You should practice what you preach.

Try this: Just post the fucking link and be done with it.

Posted by: evil grimace on July 17, 2006 1:12 PM

Steve, I think you're off base here. I love golf and I found that piece to be amazing.

Peter Corbett

Posted by: Peter Corbett on July 17, 2006 10:02 PM